Business Law Essay Example | Topics and Well Written Essays - 500 words - 5

Business Law - Essay Example This implies that the consumer understands the reason for the six hoteliers raising their accommodation prices. The issue of price increase is quite acceptable and there is no question of breaking any Trade and Consumer Protection Law because this law is applicable only where goods have been purchased or services provided. In the case of Port Utopia it will be difficult for any client of Port Utopia hotels to argue that the price increase is not authentic. The services provided are average and befitting the environment in Port Utopia. Even if there is complaint that the price of $300 is too high, the hoteliers can argue that they are not compelling the clients to stay at their hotels and pay the price (Trade and Consumer Protection Law). The general costs have risen and the rises in prices of these hotels’ accommodation are justified with the rise in prices of the raw materials and other overheads. The seller has the right to sell good and pass good title. The prices have increased after due consultation between the existing six hoteliers. Only if there is any breach in the provision of services by any of the six hotels, the client could lodge a complaint under the Trade and Consumer Protection Law (Trade and Consumer Protection Law). Sally has done a good job in designing and manufacturing a new boat engine for speed boats which reduces fuel consumption by 40% and noise by 60% and costs approximately 20% less than the comparable models (Trade and Consumer Protection Law). There is no mention of the price that the two major engine manufacturers who together hold about 70% of the speed boat engine market are selling their boats for. It must be substantial enough for them to offer their boats at 30% discount. However, their condition that this discount applies only if the buyers agree not to buy and use Sally’s engine contradicts the provisions of the Trade and Consumer Protection Law. As manufacturer, Sally

Hunger Games Essay Essay Example for Free

Hunger Games Essay Essay In the novel The Hunger Games by Suzanne Collins the characters are put to the ultimate test to survive or end up dead. In dangerous and life threatening wilderness situations, one needs hunting skills, physical strength and mental strength in order to overcome the odds. One needs hunting skills to overcome the odds in a dangerous or life threatening wilderness situation. Peeta mentions Katniss’s hunting skills â€Å"She’s excellent, my father always comments on how the arrow never pierces the body, she this everyone in the eye†. This quote shows that if Katniss is ever starving she can rely on her skills to guarantee her a kill. Katniss also killed a deer with her bow, so she could provide food for her family so they did not starve and die. If you did not have good skills with a bow you would not be able to take down a deer, and if you relied on that for food you would probably starve. Also when Katniss finds the careers supplies she shoots the bag of apples so they fall and trigger the mines. By shooting the bag of apples it shows how accurate Katniss is with a bow, you also need this accuracy for hunting and killing in the games, and real life to guarantee a kill. Along with hunting skills one will need physical strength to overcome the odds in a life threatening wilderness situation. Katniss: â€Å"I’m fast though, and by the time they’ve reached the base of my trunk I’m twenty feet up†. If you were out in the wilderness and you had to climb a tree you would need physical strength like Katniss had. Another example of physical strength, Katniss: â€Å"I can see the muscles ripple in Cato’s arms as he sharply jerks the boys head to the side†. When Cato kills the boy it shows that you will need physical strength if you ever had to engage in hand to hand combat. Along with hunting skills and physical strength you also need to have mental strength. Katniss: â€Å"the Tracker Jackers begin to buzz and I can hear them coming out, back and forth, back and forth, the branch with the nest crashes down through the lower branches†. Sometimes you will just have to push through things, even if they hurt and in the end it will pay off, you just have to want it bad enough. Another example of mental strength is when Katniss is forced to pretend to love Peeta.

Analysis of Fagins Last Night Alive in Charles Dickens Oliver Twist E

Analysis of Fagin's Last Night Alive in Charles Dickens' Oliver Twist Combining entertainment with a deep critique of the contemporary socioeconomic system and philosophy, Charles Dickens' Oliver Twist explores the reality that in Victorian London, crime was neither heroic nor romantic. A setting of debauchery, thievery, prostitution, and murder, Fagin's underworld didactically illustrates the "unattractive and repulsive truth (36)," that one's environment--not birth--influences character. Attempting to introduce society to the evil it had created, Dickens penned "Fagin's Last Night Alive," manipulating both his literal and figurative audience, capitalizing on the current sentiments and issues. By typifying Fagin as the absolute evil, Dickens uses contemporary religious temperaments and society's apathy and ignorance, to reveal a reality about the underworld lifestyle that society was not willing to acknowledge--society is somewhat guilty for the underworld's corruption. Distant, detached, and ignorant of society's degenerate condition, the developing society feared reality's ugliness. Believing that decadence encouraged decadence and that one's birth influenced one's character, society sought welfare reform, establishing centralized institutions for public assistance. Once established, the Poor Law separated families, put the poor to work in occupations that no one wanted, creating an environment that was less appealing for public assistance, and more appealing for employment. Believing that it had made today better than yesterday, society went about its business, ignoring the reality of starvation, illness, and death. The conditions after the Poor Law forced people to avoid public assistance, leaving them the only... ...f society must rid itself of devils, it should also accept the guilt for the things it has created. Understanding the relationship between environment and morality--indifference and depravity--Dickens evaluated what the system does to a person, how it classifies, how it deforms. Fagin manages the underworld, connoting corruption as an entertaining, enjoyable, and artful game not only because of his intrinsic craftiness, but also because it is the only way he knows to survive. Exploiting his audience's attitudes, Dickens shaped a character with religious stereotypes to ensure that his readers could recognize the absolute evil it had bore through its ignorance and apathy--poverty is a product of a societal environment. Work Cited Dickens, Charles. A Norton Critical Edition: Charles Dickens Oliver Twist.? Ed. Fred Kaplan. New York: Norton & Company, 1993.

Accounting Cash Flows Essay

Question 2.2 – Accounting and Cash Flows: Why is it that the revenue and cost figures shown on a standard income statement may not be representative of the actual cash inflows and outflows that occurred during a period?  Financial Statements are prepared according to accrual rule of , according to which cost and revenue are recorded as they occur and not when they are actually received or paid. This is why cash flows during the year may be different from revenue and costs in income statements. Different companies use different policies to pay the costs and collect revenues in current and subsequent years. In other words, the income statement assumes that once a good is sold, it is also paid for at that exact same time. Typically collection of revenue does not happen at the same time of delivery. See more: Examples of satire in adventures of huckfinn essay As I reflect on managerial accounting, I recall that some companies only collect twenty-five percent the same month of the sale. Then, they collect the other fifty percent the month after and the final twenty-five percent two months after the sale. Question 2. 3 – Book Values versus Market Values: In preparing a balance sheet, why do you think standard accounting practice focuses on historical cost rather than market value? When comparing book value to market value it is simply what the firm paid for the item versus what the firm could sell the items on the market. Book values are used because they have a historical perspective associated with them. I understand from my readings that the book values are the â€Å"minimum† or worst case scenarios of what these items are worth. Question 2. 4 – Operating Cash Flow: In comparing accounting net income and operation cash flow, what two items do you find in net income that are not in operating cash flow? Explain what each is and why it is excluded in operating cash flow. Operating cash flow is revenues minus the costs, except for depreciation and financing interest, because neither of these is paid in cash. Cash flows are important because the cash flow reflects, basically, whether a company’s outflows of cash can meet their inflows of cash. Net income does include financing interest and depreciation, because all liabilities need to be accounted for. Question 3. 4 – Financial Ratios: Fully explain the kind of information the following financial ratios provide about the firm. Many companies use financial ratios to avoid problems with comparing companies of different sizes. A â€Å"quick ratio† is also known as â€Å"acid-test† and is an indicator of a company’s short-term liquidity. Furthermore, the quick ratio measures a company’s ability to meet its short-term obligations with its most liquid assets. The higher the quick ratio’s the better the position of the company. A quick ratio is calculated as follows: Quick Ratio = Current Assets – Inventory – Inventories / Current Liabilities As notes in our text, the using cash to buy inventory does not affect the current ratio, but it reduces the quick ratio. The idea is that inventory is relatively illiquid compared to cash. (Ross, Westerfield, Jordan, p. 57) A â€Å"cash ratio† equals cash divided by current liabilities. The ratio of a company’s total cash and cash equals it’s current liabilities. The cash ratio is most commonly used as a measure of company liquidity. It can determine if, and/or how quickly the company can repay its short-term debt. A strong cash ratio is useful to creditors when deciding how much debt, if any, they would be willing to extend to the asking party. (Investopedia. om) Furthermore, the cash ratio is generally a more conservative look at a company’s ability to cover its liabilities than many other liquidity ratios. Mainly, due to the fact that inventory and accounts receivable are left out of the equation. Since these two accounts are a large part of many companies, this ratio should not be used in determining company value, but simply as one factor in determining liquidity. Final ly, the â€Å"capital intensity ratio† is a ratio measures the ability of a company to effectively use its assets. Simply put, capital intensity shows how much of an investment in fixed assets was required during a given period to produce $1 of sales revenue. The actual ratio formula to measure capital intensity is total assets divided by sales revenue for a specified period. One of the major problems with ratios is that different organizations and different sources often don’t compute them exactly the same way, which lead to confusion and false results. The definitions are vague and when comparing to other’s equations, you may find significant results depending on the way they are computed. Accounting: Cash Flows Essay John Stacey, a sales engineer for Aldhus Corporation, was worried. A flight delay had caused him to miss last week’s accounting class in the evening MBA program in which he had enrolled at the suggestion of the personnel director at Aldhus, a growing manufacturer of computer peripherals. The class he had missed had been devoted to a lecture and discussion of the statement of cash flows, and he was sure the material he had missed would be covered in the weekly quiz that was part of each class session. A classmate had faxed Stacey some notes distributed by their instructor, but they were too cryptic to be understood by anyone who had missed the class. In desperation, John called Lucille Barnes, the assistant controller at Aldhus, to ask if she could take a few minutes to point him in the right direction toward understanding the statement of cash flows. She seemed delighted by the request, and they agreed to meet that afternoon. op The Meeting At 2:00 P. M. John Stacey went to the office of Lucille Barnes with his notes and questions. After they had exchanged greetings, Lucille handed John three cash flow statements from the annual reports of other high-technology companies (Exhibits 1, 2, and 3). John was worried that Lucille would ask him to explain them, and that she would see how confused he still was about some aspects of accounting; instead, Lucille began explaining. Lucille Barnes (Assistant Controller): The statement of cash flows is really a very useful part of the set of three statements companies are required to prepare. In some cases, it tells more about what is actually happening in a business than either the balance sheet or income statement. The statements of cash flows that I have given you are very revealing. Let me give you a brief overview of the structure and content of cash flow statements, and then you take some time to study these statements. I have prepared some questions to guide your study. Then, we can meet again tomorrow to discuss what you have learned and to answer any questions that remain. I do not think you have to worry about your next quiz because if you understand how balance sheets and income statements are prepared, much about the statement of cash flows will seem pretty obvious. John Stacey: I hope you are right. I really like the accounting course, and I want to do well in it and to really learn the material. That’s why I panicked when I could not understand the notes our instructor passed out last week. Professors Julie H. Hertenstein and William J. Bruns prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright  © 1993 by the President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to http://www. hbsp. harvard. edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. Copying or posting is an infringement of copyright. Permissions@hbsp. harvard. edu or 617-783-7860. Statements of Cash Flows: Three Examples Lucille Barnes: Forget those notes for a while and just concentrate on studying the statements I have given you. Notice that the statement of cash flows is divided into three sections: operating activities, investing activities, and financing activities. Each section shows the cash inflows and the cash outflows associated with that type of activity. Operating activities shows the inflows and outflows related to the fundamental operations of the basic line or lines of business that the company is in. For example, it would include cash receipts from the sale of goods or services and the cash outflows for purchasing inventory, and paying wages, taxes and rent. Investing activities shows cash flows for the purchase and sale of assets not generally held for resale and for the making and collecting of loans. (Maybe it should more appropriately be called the investing and disinvesting activities section. ) Here is where you would see if the company sold a building, purchased equipment, made a loan to a subsidiary, or purchased a piece of equity in its supplier. Finally, financing activities shows the cash flows associated with increasing or decreasing the firm’s financing, for example, issuing or repurchasing stock and borrowing or repaying loans. It also includes dividends, which are cash flows associated with equity. However, ironically, it does not include interest payments; these are included in operating activities. John Stacey: That seems strange to me. Since loans are the reason interest payments are made, why are they not included in the financing activities section? You know, interest is to loans as dividends are to equity? Lucille Barnes: Actually in some other countries such as the United Kingdom interest is included in the financing activities section! But in the United States the Financial Accounting Standards Board voted that interest payments should be in the operating activities section instead. This is one of these situations where you might have to do some adjusting if you were trying to compare a U. K. company like British Petroleum to a U. S. company like Exxon. John Stacey: That is interesting! How can I use each section of the statement? Lucille Barnes: The operating activity section is the cash-flow engine of the company. When this engine is working effectively, it provides the cash flows to cover the cash needs of operations. In a healthy, growing company, we would expect growth in operating working capital accounts such as inventory and accounts receivable (uses of cash) as well as in accounts payable and other operating payables (sources of cash). Obviously there can be quite a bit of variability in working capital accounts from period to period, but on average inventories, receivables, and accounts payable usually grow in growing companies. In addition, this operating cash-flow engine provides cash for needed investments, to repay debt, and to pay dividends. There are exceptions, of course. Start-up companies, for example, usually have negative cash flows from operations because they have not gotten their cash-flow engines up to speed. Companies in cyclical industries may have negative operating cash flow in a â€Å"down† year; a company that has experienced an extensive strike could also be expected to have negative cash flow from operations. Although an occasional year of negative operating cash flow does not spell disaster, nonetheless, we should expect operating cash flow, on average, to be positive. Investing activities are a different story. Whereas we expect positive operating cash flow, we also expect a healthy company to continually invest in more plant, equipment, land, and other fixed assets to replace the assets that have been used up or have become technologically obsolete, as well as to expand and grow. Although companies often sell assets that are no longer of use to them, we would normally expect them to purchase more capital assets than they sell. As a result, in general, we expect negative cash flows from investing activities. Like operating activities, exceptions occur, especially if the firm divests a business or subsidiary. Copying or posting is an infringement of copyright. Permissions@hbsp. harvard. edu or 617-783-7860. Statements of Cash Flows: Three Examples Cash flows from financing activities could as easily be positive as negative in a healthy company, and they are likely to change back and forth. If the company’s need for cash to invest exceeds the cash flow generated by operating activities, this will require extra financing by debt or equity, therefore a positive financing cash flow. On the other hand, if cash flow from operating activities exceeds the investing needs, the firm will have excess cash to repay debt or pay more dividends, producing negative cash flows from financing.

General Environmental Pollution and the KyotoProtocol

What is environmental pollution? It can be defined as the act of environmental contamination, usually caused by man-made wastes. The Environment and Opportunity Cost At first thought, these two concepts seem to be fairly unrelated. However, both of these concepts come down to one single principle – Scarcity. As economists, we have seen that society tries to make the best arrangements between various resources in order to gain maximum benefit. Unfortunately, these arrangements which provide maximum benefit to an individual or firm can have detrimental side effects to other individuals and/or firms. Environmental problems would not arise if there was a superabundance of resources. There would be no worries about running out of supplies. Most waste products could be easily and harmlessly dispersed if there were boundless oceans and atmosphere. Many of our environmental problems occur simply because we have tended to treat world resources as if they were limitless. Scarcity forces upon us the necessity of making choices by comparing alternatives. We are all aware that if limited resources are fully employed, an increase in the output of one commodity or service can only be achieved by having less of another – more resources being used to clean-up the environment will mean fewer resources available for consumer goods. (Explain opportunity cost and trade off) (Explain shifting of PPC inwards in long run due to unhealthy workforce and hence less productivity of workforce – should we locate at A or at B? – Most developed nations would aim for B whilst most developing nations would really produce at A) (Explain minimum consumption limited – why points below/above are unachievable) Economic Causes of Environmental Pollution Environmental pollution is basically caused due to economic actions of a firm – i.e. production of a good or service. Environmental pollution is a form of a negative externality. Most economic actions of firms contribute towards some external cost. This is illustrated below. The cost of producing oil, to a firm is C. However, this is only the private cost of production of oil – i.e. the cost of manufacturing oil to the firm, which includes its fixed and variable costs. The firm pays C to produce an output of Q. However, it does not take into account the social cost of producing oil. The social cost is the private cost plus any external costs. In this case, the external cost is the vertical distance between the two supply curves, E1T. The oil factory emits harmful chemicals which damages the environment. This, in the long run, causes health problems for the local residents, as it contaminates the air, soil and water. These infected inhabitants will need to be treated at the NHS. This is ultimately funded by the government, who pays the cost of cleanup. In order to bare this cost on the firm, the government must try to equate MPC with MSC, as the product is currently being overproduced, from society's point of view. In order to do this, it must set policies to shift the MPC curve leftwards to the MSC curve, by basically reducing supply. At this point, the cost to the firm will be C1 at an output level of Q1. At this reduced output level, a social optimum point will be reached. However, reducing production can lead to a firms cost increasing, as it moves leftwards on the AC curve. If such an increase in costs comes from a more vital product, say oil, it can cause cost-push inflation in the economy. We shall now take a real-life example of the French oil industry and a French oil company called TotalFinaElf. TFE has consistently been leading the list for the worst French polluters, followed by other French oil firms. The French government, a couple of years ago decided to implement more stringent policies in order to reduce pollution and environmental damage. The policies that were implemented have been discussed below. 1. The first policy implemented was a flat rate tax. The tax leads to an increase in the cost of production, a reduction in production and hence a reduction in pollution. The social optimum point of production is at OQ, where the firm pays tax equal to EQ. This is equal to its marginal profit in pollution and hence there is no profit on the last unit. However, the French government soon realised that such a policy was not very effective for a number of reasons. It placed the same amount of tax on producers regardless of their size and regardless how much they individually polluted the atmosphere. It was very difficult to place a monetary value on the extent of the damage and hence the tax rate. Oil is a necessity and has an inelastic demand. For this reason, the oil producers were able to pass on most of the tax cost onto the consumer and hence it had no effect on reducing pollution caused by these firms. 2. Another policy that was thought of, but not implemented was a form of regulation. Under this policy the French government would allow production of oil of OQ barrels. Beyond this limit, the French government decided to ban production of oil. However, this policy was not put into effect because of the fact that demand for oil is inelastic. Reducing supply, would lead to an increase in price and hence cost-push inflation. (Draw diag.) The French government has still not decided on an appropriate policy to implement. The French government is trying to implement a policy which combines property rights and environmental taxes. They have realised that it is very difficult to extend property rights and identify the polluter. The Kyoto Protocol The policies implemented by various nations, to limit greenhouse gas emissions have had a fairly adverse effect on their economies and industries. The Kyoto Protocol was set up to alleviate these adverse effects and to continue pursuing the goal of reducing pollution and environmental degradation. The purpose of the mechanisms described in the protocol, entails channeling investments in energy efficient and energy conservation to countries and projects where the cost per unit of emissions reduction is lowest. This concept would entail a large-scale resource transfer from relatively energy-efficient, high cost countries to energy-inefficient, low cost countries. The pact requires industrialised countries to reduce their greenhouse gas emissions by 8% of the 1990 levels between 2008 and 2012 The establishment of emissions reduction targets was a very complicated issue in the early phase of the international negotiations. Many countries could point to special circumstances that justified a more lax treatment of them compared to other countries. This argument was accepted to a limited extent. Notably, Russia and the Ukraine were given a zero target as opposed to the western industrialized countries that would have to reduce their emissions by 2010. The Kyoto Protocol uses a system of pollution permits which can be traded on an international market. The USA is opposed to this treaty, because it claims that it will have a devastating effect on its economy. It claims that it will lead to serious job losses, inflation and a fall in GDP. How – We have seen that pollution occurs because of overproduction and over consumption. Reducing production will lead to more factors of production becoming unemployed, and also a fall in GDP. This has brought various criticisms, especially from the UK. All nations claim that the USA, by a large margin, is the world's largest polluter and hence should sign the treaty for the well-being of future generations. â€Å"The US contains 4% of the world's population but produces about 25% of all carbon dioxide emissions. By comparison, Britain emits 3% – about the same as India which has 15 times as many people† Source: BBC President Bush â€Å"Under the Protocol, the U.S. is supposed to cut its greenhouse gas emissions by seven percent. With four percent of the world's population, the country accounts for about 25 percent of the Earth's greenhouse gas emissions† European Environment Commissioner Margot Wallstrà ¯Ã‚ ¿Ã‚ ½m says ‘But this ignorant, short sighted and selfish politician, long since firmly jammed into the pockets of the oil lobby, clearly couldn't care less. The talks in Bonn in July must now concentrate on world action independent of the U.S.' â€Å"

History and Overview of Levittown Housing Developments

History and Overview of Levittown Housing Developments The family that had the greatest impact on postwar housing in the United States was Abraham Levitt and his sons, William and Alfred, who ultimately built more than 140,000 houses and turned a cottage industry into a major manufacturing process. -Kenneth Jackson The Levitt family began and perfected their home construction techniques during World War II with contracts to build housing for the military on the East Coast. Following the war, they began to build subdivisions for returning veterans and their families. Their first major subdivision was in the community of Roslyn on Long Island which consisted of 2,250 homes. After Roslyn, they decided to set their sights on bigger and better things. First Stop: Long Island, NY In 1946 the Levitt company acquired 4,000 acres of potato fields in Hempstead and began to build not just the largest single development by a single builder but what would be the countrys largest housing development ever. The potato fields located 25 miles east of Manhattan on Long Island was named Levittown, and the Levitts began to build a huge suburb. The new development ultimately consisted of 17,400 homes and 82,000 people. The Levitts perfected the art of mass-producing houses by dividing the construction process into 27 different steps from start to finish. The company or its subsidiaries produced lumber, mixed and poured concrete, and even sold appliances. They built as much of the house that they could off-site in carpentry and other shops. The assembly-line production techniques could produce up to 30 of the four-bedroom Cape Cod houses (all the homes in the first Levittown were the same) each day. Through government loan programs (VA and FHA), new homeowners could buy a Levittown home with little or no down payment and since the house included appliances, it provided everything a young family could need. Best of all, the mortgage was often cheaper than renting an apartment in the city (and new tax laws that made mortgage interest deductible made the opportunity too good to pass up). Levittown, Long Island became known as Fertility Valley and The Rabbit Hutch as many of the returning servicemen werent just buying their first home, they were starting their family and having children in such significant numbers that the generation of new babies became known as the Baby Boom. Moving On to Pennsylvania In 1951, the Levitts built their second Levittown in Bucks County, Pennsylvania (just outside of Trenton, New Jersey but also near Philadelphia, Pennsylvania) and then in 1955 the Levitts purchased land in Burlington County (also within commuting distance from Philadelphia). The Levitts bought most of Willingboro Township in Burlington County and even had the boundaries adjusted to ensure local control of the newest Levittown (the Pennsylvania Levittown overlapped several jurisdictions, making the Levitt companys development more difficult.) Levittown, New Jersey became widely known due to a famous sociological study of one man Dr. Herbert Gans. University of Pennsylvania sociologist Gans and his wife bought one of the first homes available in Levittown, NJ with $100 down in June 1958 and were one of the first 25 families to move in. Gans described Levittown as a working class and lower middle class community and lived there for two years as a participant-observer of the life in Levittown. His book, The Levittowners: Life and Politics in a New Suburban Community was published in 1967. Gans experience in Levittown was a positive one and he supported suburban sprawl since a house in a homogenous community (of almost all whites) is what many people of the era desired and even demanded. He criticized government planning efforts to mix uses or to force dense housing, explaining that builders and homeowners didnt want lower property values due to increased density adjacent commercial development. Gans felt that the market, and not professional planners, should dictate development. It is enlightening to see that in the late 1950s, government agencies such as Willingboro Township were trying to fight developers and citizens alike to build traditional livable communities. A Third Development in New Jersey Levittown, NJ consisted of a total of 12,000 homes, divided into ten neighborhoods. Each neighborhood had an elementary school, a pool, and a playground. The New Jersey version offered three different house types, including both a three and four bedroom model. House prices ranged from $11,500 to $14,500 virtually ensuring that most of the residents were of somewhat equal socioeconomic status (Gans found that family composition, and not price, affected the choice of the three or four bedrooms). Within Levittowns curvilinear streets was a single city-wide high school, a library, city hall, and grocery shopping center. At the time of Levittowns development, people still had to travel to the central city (in this case Philadelphia) for department store and major shopping, the people moved to the suburbs but the stores hadnt yet. Sociologist Herbert Gans Defense of Suburbia Gans 450-page monograph, The Levittowners: Life and Politics in a New Suburban Community, sought to answer four questions: What is the origin of a new community?  What is the quality of suburban life?What is the effect of suburbia on behavior?  What is the quality of politics and decision-making? Gans thoroughly devotes himself to answering these questions, with seven chapters devoted to the first, four to the second and third, and four to the fourth. The reader gains a very clear understanding of life in Levittown through the professional observation made by Gans as well as the surveys that he commissioned during and after his time there (the surveys were sent from the University of Pennsylvania and not by Gans but he was upfront and honest with his neighbors about his purpose in Levittown as a researcher). Gans defends Levittown to the critics of suburbia: The critics have argued that long commutation by the father is helping to create a suburban matriarchy with deleterious effects on the children, and that homogeneity, social hyperactivity, and the absence of urban stimuli create depression, boredom, loneliness, and ultimately mental illness. The findings from Levittown suggest just the opposite that suburban life has produced more family cohesion and a significant boost in morale through the reduction of boredom and loneliness. (p. 220) They also look at suburbia as outsiders, who approach the community with a tourist perspective. The tourist wants visual interest, cultural diversity, entertainment, esthetic pleasure, variety (preferably exotic), and emotional stimulation. The resident, on the other hand, wants a comfortable, convenient, and socially satisfying place to live... (p. 186) The disappearance of farmland near the big cities is irrelevant now that food is produced on huge industrialized farms, and the destruction of raw land and private upper class golf courses seems a small price to pay for extending the benefits of suburban life to more people. (p. 423) By the year 2000, Gans was the Robert Lynd Professor of Sociology at Columbia University. He gave his opinion  about his thoughts on the New Urbanism and suburbia in regard to planners like Andres Duany and Elizabeth Plater-Zyberk, saying, If people want to live that way, fine, though it is not new urbanism as much as 19th century small town nostalgia. More important Seaside and Celebration [Florida] are not tests of whether it works; both are for affluent people only, and Seaside is a timesharing resort. Ask again in 25 years. Sources Gans, Herbert, The Levittowners: Life and Politics in a New Suburban Community.  1967.Jackson, Kenneth T., Crabgrass Frontier: The Suburbanization of the United States.  1985.

Relationship between cross age essays

Relationship between cross age essays Is there a positive relationship between cross age tutoring program and reading ability The relationships between an effective cross age tutoring program the emphasized reading enhancement and the effect of the reading ability of a 3-grade language arts class of 20 advance, general, and basic students will be researched. The Comprehensive Assessment Program and Comprehensive reading assessment battery will be administered. It is hypothesized that the students who participate in this program will show an improvement in their reading comprehension, and assessment. The purpose of this study is to determine if cross age tutoring improves the reading ability of an elementary age student. Cross age tutoring is defined as students in higher-grade levels who work with younger students. Elementary is defined as those grades of K-8. This study will focus on the lower grades for the tutee because at the 3rd grade level students have just learned to read. This study will use students in the upper grades such as 6th grade because these students can learn valuable leadership skills that will help them as they enter middle and high school and this experience has shown to improve problem solving ability of the tutor or the person who provides tutoring. The cross age tutoring projects that this study will focus on will have the following criteria met. The tutee will have been selected by their language arts teacher to have shown a need for tutoring service by the following: obtaining an 70 or below grade point average and have been given various grade level reading assessment and comprehension test are shown to be at an 2nd grade reading level. The material will be used for the tutoring will be selected by the project coordinator who will use a basic suggests from the Department of Education, the Local school board, and the language arts teacher. The tutor will also have been selected by their language art teacher and have a 95 or above gra...

Top Training Companies for New Truckers

Top Training Companies for New Truckers Listen up, new and inexperienced drivers! If you can’t wait to get behind the wheel of a truck and start earning a paycheck as a professional driver, then keep reading! RJ Trucker Blog has some no-nonsense advice for getting yourself road-ready and employed in no time- including some top picks for company-sponsored training! Are you worried that your lack of training or experience will make it impossible for you to get started? Don’t be! There are plenty of companies that have sponsored training programs- you can get trained and hired all at once! This includes either company-subsidized training or training hosted by the company itself, often in return for work for a specified length of time or some repayment arrangement, or both.Here’s a list of some top trucking companies that offer sponsored CDL training:U.S. Xpress, Inc.Schneider NationalKLLM Transportation ServicesBaylor TruckingCrete Carrier Corp.Werner EnterprisesJB HuntTMC TransportationPrime IncMaverick TransportationGordon Trucking, Inc.Con-way TruckloadCovenant TransportShaffer TruckingAll of the companies on this list are well known and have solid reputations, but don’t forget- you should still do your research when choosing the one that’s best for you. Company-sponsored training can be fast, easy, and free you from upfront costs, but be certain that the specific terms in the agreement are acceptable before signing on. Make sure you choose a good company that offers thorough training and reasonable work hours at an acceptable wage!

Anlysis of the Nike Company Essay Example | Topics and Well Written Essays - 750 words

Anlysis of the Nike Company - Essay Example 14). Economic factors that affect the industry are general economic conditions, anti-dumping duties, restrictions on the transfer of currency, the annual renewal of NTR with Vietnam, availability of import quotas and currency exchange rate fluctuations (NIKE, Inc. 13-14). On the sociological front, athletic footwear and apparel are consumer products and the relative popularity of various sports and fitness activities and changing design trends affect the demand for such products (NIKE, Inc. 11). On the technological front, although design and aesthetics appear to be the most important factor for consumer acceptance of athletic footwear, apparel, and equipment, technical innovation in the design of such products to reduce injury, enhance athletic performance and maximize comfort is also essential to commercial success. Research and development plays a key role in technical innovation (NIKE, Inc. 12). Lastly, factors in the legal and ecological environment that could affect the athleti c footwear, apparel, and equipment industry are non-compliance of environmental, health and safety standards or applicable local law by contractors. This could harm the organization's reputation and have an adverse effect on sales (NIKE, Inc. 12). To the athletic footwear, apparel, and equipment industry, trademark is perhaps the important aspect in the legal environment. Having distinctive marks that are readily identifiable is an important factor in creating a market for goods, in identifying the firm, in distinguishing a firm's goods from those of others, in building a brand, and in a firm's competitive position (NIKE, Inc. 13-14). The intensity of competition is high. The athletic footwear, apparel and equipment industry is keenly competitive in the United States and on a worldwide basis. International players comprise of athletic and leisure shoe companies, athletic and leisure apparel companies, sports equipment companies, and large companies having diversified lines of athletic and leisure shoes, apparel and equipment (NIKE, Inc. 7). Competition also exists for the production capacity of independent manufacturers and for import quota capacity. The industry's product offerings, technologies, marketing expenditures (including advertising and endorsements), pricing, costs of production, and customer service are aspects of intense competition (NIKE, Inc. 11). The bargaining power of suppliers is medium. Suppliers mainly include contract manufacturers and professional athletes and sports teams and leagues to evaluate and promote the products of a firm, and to establish the authenticity of a firm's products wit h consumers (NIKE, Inc. 12). The bargaining power of professional athletes and sports teams and leagues is high. The endorsements of professional athletes and sports teams and leagues such as Tigerwoods, Ronaldo and Michael Jordan (Nike, Inc. online) is important to the marketing and branding of a firm's products. The high bargaining power of professional athletics and sports teams and leagues is mitigated by the low bargaining power of contract manufacturers. Compared to the athletic footwear and apparel industry dominated by a few large organizations such as Nike and Reebok1, there are hundreds of contract manufacturers (NIKE, Inc. 12; Rankine and Ferris 4-5). Besides, the shoes and apparel produced by contract manufacturers are commodities. It is the brand name of the organization that designs, markets, and sells the products that makes the product

Analyze diets Essay Example | Topics and Well Written Essays - 750 words

Analyze diets - Essay Example The Atkins diet and South Beach diet vary in their carb phases, intake, and convenience, giving people more alternatives between low carb diets (Bowden, p.9). A person will know and make a decision which diet may work well for them by distinguishing the differences and similarities among these two diets. South Beach and Atkins diets both begin with a strict two-week introduction/induction phase where carbs are controlled. A person will bid adios to pasta, rice, sugar, bread and even alcohol as he/she is on proteins and select non-starchy vegetables. After this phase, healthy carbs like fruits and whole grains are gradually reintroduced, and dieters stick on this phase until their target weight is realized. The third phase, permanent phase, is intended to assist followers keep the pounds off by working a more moderate version of the program as a way of life. One of the main differences among the two diets is their structure. Atkins is vastly disciplined, necessitating dieters to observe of every carb they consume (Atkins, p.1) Food choices are more limited on Atkins, which may be a risk to food lovers that get jaded easily. In comparison, South Beach dieters are advised to test with a range of foods so as to find the low-carb alternatives that appeal most to them (Agatston, p. 5) Desserts are permitted on South Beach, and this polite allowance assists dieters remain to the program and be motivated. Another difference between the two diets is health. Both programs depend on recipes that include animal and other fats, but South Beach strains lean meat. Many physicians have expressed distress over the high level of saturated fats taken by Atkins dieters. Bacon cheeseburgers and ham may make them think they’ve achieved their health goal but an Atkins dieter that makes a decision to take the protein to justify binging on high-fat foods isn’t going to get happy results from their doctor at their annual medical check-up. South Beach takes a stronger stress on

Service blueprint Research Paper Example | Topics and Well Written Essays - 1000 words

Service blueprint - Research Paper Example This research proposal will establish the effects of service blueprint on Ikea the furniture store. This proposal will focus on the relationship between service blueprint and the furniture store’s performance. In addition, it will give way to the collection and analysis of data from appropriate sources in order to answer the research problem. Service blueprint is essential in the determination of the performance of a furniture store. The success of furniture storage in Ikea is influenced by the manner in which the management tailors the service processes and operations to boost the productivity of the Ikea furniture storage .This concept immensely contributes to the success of a firm given the value-chain analysis concerned with the service blueprint (Giriappa 56). However, the principle can be used to boost the performance of a firm. This is because the manufacturing sector can lead to the refurbishment of the infrastructure. Evaluation for service processes can be employed in order to enhance response to variances. Consequently, productivity of a firm will to increase. This will lead to the going concern of a furniture store. Most entities have many activities, which result in the difficulties in the critical evaluation of the value-adding service processes. Service blueprint is also based on the assumption that produc ts consume activities, which in turn consume resources of an entity (Ledderhos 48). This system assigns cost of the activities done in the process of production with regard to the resources used in these activities. Then the activity costs are allocated to the products and services. This assigning of cost to products is done using specific ratios of their workloads. This system establishes the exact portion of resources consumed by a particular product. This is aimed at means using the profitability or loss of producing a certain good. In addition, this information helps in determination of the most

Strategic Innovation Essay Example | Topics and Well Written Essays - 1000 words

Strategic Innovation - Essay Example Pull marketing has some similarities with push marketing, but the major difference is that marketing is directed at decision makers or influencers who in turn would pull potential customers. Pull marketing consists of many strategies that aim at creating an interest and an awareness of the innovation as well as create a need for it. It involves thorough research of people’s interests and creating a relation with the innovation (Kelley, 2012). According to Kelley (2012), companies should invest in both push and pull innovation if they want to establish balanced and consistent profitability. However, most companies invest more in push innovation since it is easier and offers immediate effects. Companies should know that pull innovation helps grow the potential customer range expand in the long-run and, therefore, should seek to establish a balance in both methods. For instance, as stated by Kelley (2012), states that push marketing Innovation is ideal when there is a ready market for the product and the company just needs to highlight the benefits of the innovation. Push marketing occurs when an innovation is just an improvement of past innovations and there is already an awareness of the product. Also, push marketing is ideal when a company seeks to solidify the customer loyalty. Pull innovation is ideal when the innovator seeks to attract customers who are unaware or simply disinterested in the product. Also, pull innovation used to expand customer bases in the long run. Pull marketing of innovation is best when an innovation is most disruptive of the normal trends and solutions offered to problems. When an innovation is completely new in the market, the solution it offers is not obvious; therefore, awareness is needed first before introducing push innovation (Blan, 2009). Business innovation arises from many sources such as employees, business competitors, and reaction to an arising need, customers and even

Commercial Law - Sales of Goods Essay Example | Topics and Well Written Essays - 1000 words - 1

Commercial Law - Sales of Goods - Essay Example Emily accepted this proposal and handed over the scarf to Andrea for cleaning. Christine, who saw the scarf in the shop, instantly decided to purchase the scarf. Accordingly, she offered a very lucrative amount for it. Andrea accepted this offer and gave the scarf to Christine. Later on Emily came to know of this transaction and made a strong resolve to get back her scarf from Christine. Issues For advising Emily and Christine in respect of their rights regarding the possession of the scarf, the issues to be addressed are: Whether there was a contract of sale between Andrea and Emily. Whether Andrea possesses title to the scarf which was sold to Christine. Whether Emily got any remedy under the provisions of sale of goods Act. Whether Christine’s sale transaction with Andrea is a legally valid one. Rule of law As per the provisions of section 2(1) of the Sale of Goods Act 1979, a contract of sale is one in which the seller either transfers or accepts to sell the property in go ods to another person called the buyer for a consideration which can be termed as price. As per section 21 of the Sale of Goods Act 1979, an individual without title in the goods cannot transfer the same to others Application Since, Emily had paid for the scarf and taken possession, she had become its owner, as per the provisions of the Sale of Goods Act 1979. Thus, she possesses title to the property. ... In bailment, mere possession of the goods is given and there is no transfer of property in the goods. A bailment involves a transfer of possession in the goods. On the other hand, a sale results in the transfer of the general property in the goods. In instances, wherein there is a hire purchase agreement or a return transaction, the bailee may obtain property in the goods from the bailor (Macleod, 2002, p. 22). The bailor has the right to claim a return of the goods bailed, the moment that the purpose of such bailment has been realised. In the event of any delay by the bailee in returning these goods, the bailor can claim compensation. The remedy for failure by the bailee to take proper care of the goods is damages. On occasion, the risk and property in goods sold could have been transferred to the buyer and the seller could be duty bound to deliver goods to the buyer. In such instances, any ensuing damage to the goods resulting from the negligence of the seller has to be compensated for by the provision of damages to the buyer (Title and Passing of Property). However, in such cases, the buyer cannot reject the goods. As such, in a contract of bailment, the goods are delivered with the condition that the goods are to be returned to the owner or some other party. Despite the fact that the holder of the goods in a contract of bailment possesses certain obligations and rights, the title in the goods does not pass to that person (Sale of goods: contract, property and risk). The bailee does not hold good title, since property in goods is not transferred. Section 21(1) of the Sale of Goods Act 1979, enjoins a general rule. This rule declares that it is not

Strategic Innovation Essay Example | Topics and Well Written Essays - 1000 words

Strategic Innovation - Essay Example Pull marketing has some similarities with push marketing, but the major difference is that marketing is directed at decision makers or influencers who in turn would pull potential customers. Pull marketing consists of many strategies that aim at creating an interest and an awareness of the innovation as well as create a need for it. It involves thorough research of people’s interests and creating a relation with the innovation (Kelley, 2012). According to Kelley (2012), companies should invest in both push and pull innovation if they want to establish balanced and consistent profitability. However, most companies invest more in push innovation since it is easier and offers immediate effects. Companies should know that pull innovation helps grow the potential customer range expand in the long-run and, therefore, should seek to establish a balance in both methods. For instance, as stated by Kelley (2012), states that push marketing Innovation is ideal when there is a ready market for the product and the company just needs to highlight the benefits of the innovation. Push marketing occurs when an innovation is just an improvement of past innovations and there is already an awareness of the product. Also, push marketing is ideal when a company seeks to solidify the customer loyalty. Pull innovation is ideal when the innovator seeks to attract customers who are unaware or simply disinterested in the product. Also, pull innovation used to expand customer bases in the long run. Pull marketing of innovation is best when an innovation is most disruptive of the normal trends and solutions offered to problems. When an innovation is completely new in the market, the solution it offers is not obvious; therefore, awareness is needed first before introducing push innovation (Blan, 2009). Business innovation arises from many sources such as employees, business competitors, and reaction to an arising need, customers and even

Market rearch business plan with payback Assignment

Market rearch business plan with payback - Assignment Example Additionally, they are able to execute and provide accurate results and industry specific data that is important to their customers even before a proper deal is designed. The table below shows a list of leading competitors, rank, price, and their performance. At the beginning, the company will have 5 employees. I Dennis James will be the director; mandated to oversee the operations of the company. Other positions will include Mr. John Musapere as the marketing person, Kevin Bright as the Finance Officer, Carl Mix as the Personnel Director, Fred Martins as the Logistics Officer, and Mr. John Mark as the Chief Executive Officer. The future plan for the company is to develop and new marketing people by the second year. Upon the beginning of the company, the primary marketing person will be Mr. John Musapere, but will change when the revenue ascends, and the firm will be in a position to cash in human capital. Consequently, the company will have a marketing strategy that will be focussed on the prior needs analysis. The aim of the process will be to identify the needs of the client. After mapping out this, MemaTech Company will determine mechanisms to implement these

Publix Supermarkets Essay Example for Free

Publix Supermarkets Essay The factors that are currently involved in successfully competing in the supermarket industry are the same factors that have led to the success of Publix supermarkets. These factors include delivering superior customer value, caring for people, and delivering quality products and service. Publix has gone a step further and developed four success drivers for the company; knowing the business, knowing the product, knowing the customer, and continuously training people. Due to the fact that customers are more knowledgeable and demanding than ever before, change is constant throughout the supermarket industry. As a result, to remain competitive for the next 10 years and beyond, knowing what customers need and being able to meet those needs is be critical. For example, as the population becomes more diverse, there will be a greater demand for various ethnic food products. Similarly, as health and nutrition become more of a national focus, there will be a greater demand for high quality foods that are rich in nutrition, as well as organic products, etc. In addition, technology such as self checkout stations in supermarkets and online shopping capability will continue to change the landscape of the supermarket industry. What are the values of Publix’s organizational culture; employees; customers; shareholders; suppliers; and competitors? Which ones do you consider to be value adders and which do you see as value destroyers as Publix attempts to become the premier quality food retailer in America? Publix has a corporate culture founded on the philosophy of deeply caring for people. Publix employees understand that they are not only in the grocery business, but also in the people business. As a result, taking care of associates, customers, suppliers, and others in the community is a priority. The result of Publix employees continue to please their customers, more customers look to Publix for their shopping needs. At the same time, employees and associates are made to feel valuable through recognition programs, extensive training programs, etc. Publix believes that their employees will not have the ability to make customers happy if they are not happy themselves. By investing in their employees, Publix has created a culture of loyalty, pride, and job satisfaction. By making a commitment to people and creating lasting relationships with employees, customers, suppliers, and the community, Publix has positioned itself as an industry leader. This philosophy and corporate culture play a large role in the success of the company and can only be considered as value adders, not value destroyers. What factors are currently influencing a customer’s decision to shop at Publix? Why have competitors been unable to duplicate such success factors successfully? Publix’s mission statement very clearly states that Publix is passionately focused on customer value. Essentially, the company is just committed to satisfying the needs of its customers better than its competitors. While the competition is able to offer good prices and quality products, Publix stands out in the minds of its customers for providing delightful customer service in every shopping experience. There is no doubt that Publix needs to maintain competitive prices and quality products in order to be successful. However, these are easily duplicated. On the other hand, providing a delightful customer experience comes from the culture of an organization committed to creating superior value. This is what sets Publix apart from its competitors. Analyze how PublixDirect’s processes were used to add value. In hindsight, what should the company have done differently to keep PublixDirect a viable business model? PublixDirect’s business model sought to add value by utilizing a centralized direct fill fulfillment approach. In addition, PublixDirect was limited to a 35-mile radius in South Florida. The company utilized a 140,000 square foot distribution center divided into separate departments, and operated its own bakery dedicated to the online venture. The company utilized the latest technology for order taking and fulfillment, outbound logistics, and payment. PublixDirect was founded on the same philosophy as Publix supermarkets with the goal of delivering superior customer value. The goal was to offer customers a convenient alternative to traditional grocery shopping with prices similar to that of local supermarkets while offering superior product quality and customer service. Unfortunately, PublixDirect was unable to sustain operations. Initially, the business model appeared as though it would be successful, but that proved not to be the case. In hindsight, the company should have done more extensive research about its potential customers, and done more to attract the type of consumers originally targeted which were dual income households with incomes exceeding $75,000. What were the factors that led to the demise of PublixDirect? What does it take to create a successful online operation in the United States? High delivery costs, distribution center costs, and low customer demand were all factors that contributed to the demise of the PublixDirect operation. To date, none of the various online gorecery operations I ntroduced in the United states have been able to turn a profit, and therefore none have been able to sustain operation long term. However, the primary problem seems to be the inability to turn profits due to the high costs associated with distribution centers. In order to create a successful online grocery operation here I n the United States, it would be best to follow the same model that U. K. based Tesco has successfully implemented. Rather than utilize distribution centers for order fulfillment, Tesco uses a â€Å"store-pick† model in which orders placed online are simply picked from store shelves. Delivery costs are added to the cost of the groceries. This model has proven to be successful in the United Kingdom and could very well be successfully implemented here in the United States as well. The warehouse/distribution center model has the potential to be cheaper long-term, but the large up-front costs have proven to be enough to put several online grocers out of business before they were able to turn profits.

standard operating procedures

standard operating procedures SOPs Standard Operating Procedures A General Overview Aim This document is not meant to be all encompassing but is designed to give readers an overview as to what should be in a SOP and what a SOP might look like. Background It was common in the past for to be photocopied from a book and notes/scribbles to be added to a method to adapt it to a Laboratorys specific needs. This resulted in analysts using different versions of the same method and obtaining different results. It also hindered the communication of improvements that an individual analyst had made to a method, as it was not known how many copies of a method existed and whether they had all been updated to include the improved method. A way to improve this chaos is to ensure that all methods and procedures shall be documented to the extent necessary to ensure proper implementation and consistency of application. Hence the introduction of the concept of SOPs Standard Operating Procedures. It is sometimes not practical for laboratories to use an SOP which is fully documented specifying each type and individual test procedure. For example, analysis of soil samples for polyaromatic hydrocarbons. It is simpler to write an SOP on the preparation of soil extracts for analysis by gas chromatography and another SOP of a more general nature regarding the analysis of extracts by gas chromatography. Information required for all SOPs All SOPs should contain the following information Authorised by (Someone in the organisation needs to approve the SOP before it can be used)  ·Copy number (A record of the number of copies of an SOP needs to be kept each individual copy has its own number identifies if there are any illicit versions in use ) Page x of y (e.g. Page 1 of 6 appears at the bottom of each page identifies if there are pages missing from a method) Other information may include when the method should be reviewed, individual reference numbers for when an organisation has many SOPs, Issue numbers to identify new versions of a method from old versions of a method which have been withdrawn. To help explain some of the terms below, parts of an SOP involving the analysis of nitrite in water have been reproduced in boxes like this. THESE WILL ONLY BE EXAMPLES AND ARE NOT COMPREHENSIVE. Title Determination of A analyte(s)or measurand(s)}, in C {matrix} using D {principle} Determination of nitrite in water by UV/Visible spectrophotometry Scope Enables a user to see quickly whether the method is appropriate for a desired application (see also the Annex- method validation and measurement uncertainty). the analyte (measurand) which can be determined by the method, the sample matrix from which the analyte (measurand) may be determined, the technique used in the method, the minimum sample size, known interferences which prevent or limit the working of the method, the concentration range of the method.  · The amount of nitrite in an aqueous sample can be determined.  · The detection limit is 0.01 mg dm-3 for a 30 cm3 sample.  · There is a maximum limit of 0.25 mg dm-3 for a 30 cm3 sample. Dilutions can be carried out on the sample to extend the range of analysis.  · Type of sample: Raw and potable waters and sewage effluents.  · Samples that are highly coloured or turbid can cause interference*. * If the alkalinity of the sample is high, such that a pH value of 1.9  ± 0.1 is not attained after the addition of the sulphanilamide reagent (.) then the formation of the azo-dye is affected. *It may be more appropriate to have a separate section for interferences. Warning Safety Precautions handling the samples handling or preparing solvents, reagents, standards, or other materials operation of equipment requirements for special handling environments, e.g. fume cupboards  · N-1-naphthylethylenediamine dihydrochloride should be regarded as a special hazard. Skin contact with the solid and solution containing it should be avoided.  · Disposable gloves should be worn when handling effluent or sewage samples. Normal precautions to avoid skin contact and/or ingestion should be taken in the handling of all reagents. Definitions Define any unusual terms, use ISO definitions wherever possible. Quote sources. Include chemical formulae/structures if appropriate. Principle Outline the principle by which the analytical technique operates. This section should be written so that a summary of how the method works can be seen quickly. The method is based on the diazotisation of sulphanilamide by nitrite in the presence of phosphoric acid, at pH 1.9, and the subsequent formation of an azo dye with N-1-naphthylethylenediamine. The absorbance of this dye is measured at 540 nm and is related to the nitrite concentration by means of a calibration curve. Reactions Where appropriate to clarifying the working of the method or calculations, include details of any relevant chemical reactions. This may be relevant, e.g. where derivatisation is involved, titrimetry etc.. Reagents Materials List all of the reagents materials, blanks, QC samples and standards and certified reference materials required for the analytical process, identified by letter or number. List: details of any associated hazards including instructions for disposal, appropriate grade of reagent/chemical, specialist suppliers for rare chemicals, need for calibration and QC materials, details of preparation, including need to prepare in advance, containment and storage requirements, shelf life of raw material and prepared reagent, required concentration, noting whether w/v, w/w or v/v, labelling requirements. a. All reagents should be of at least analytical reagent grade. b. Water : In all cases demineralised water shall be used. c. Nitrite Stock forStandard Solution, 1000 mg dm-3 NO2: Weigh out 1.5000 g  ± 0.0050 g of sodium nitrite, (previously dried overnight at 105  ± 5 ° C and stored in a desiccator desiccant silica gel) and transfer quantitativelyto a 1 dm3 Grade A volumetric flask containing approximately 500 cm3 of water (b). Make up to the mark with water (b) and stopper. Shake until all the solid dissolves. Transfer to an appropriately labelled glass bottle and store in the refrigerator. The solution is stable for 1 month. d. Orthophophosphoric acid 85% w/w: e. 2 mg dm-3 Nitrite Standard: Using a Grade A glass pipette, pipette 2 cm3 of 1000 mg dm-3 stock nitrite solution (c) into a 1 dm3 Grade A volumetric flask and make up to volume with water (b). Stopper and shake to mix. Transfer to an appropriately labelled glass bottle, stopper and store in a refrigerator. The solution is stable for 1 week. f. Nitrite Stock for Quality Control Solution 1000 mg dm3 NO2: Ideally the sodium nitrite should be obtained from a different source to that used for the standard. Weigh out 1.5000 g  ± 0.0050 g of sodium nitrite g. Sulphanilamide Reagent: Using a 100 cm3 measuring cylinder, add 50 cm3 of 85% orthophosphoric acid (d) to a 500 cm3 beaker containing 250 cm3 of water (b). Weigh out 20.00 g  ± 0.25 g of sulphanilamide and quantitatively transfer to the beaker. Stir with a glass rod until the solid dissolves. Weigh out 1.00 g  ± 0.10 g of N- 1-naphthylethylenediamine dihydrochloride and quantitatively transfer to the beaker. Stir with a glass rod until the solid dissolves. Quantitatively transfer the solution to a 500 cm3 volumetric flask and make up to volume with water (b). Stopper the flask and shake to mix. Transfer to an appropriately labelled amber glass bottle and store in the refrigerator. The solution is stable for 1 month. NB Immediately before use, this solution should be brought to room temperature. Points to note from example: Each reagent is uniquely identified so as to avoid confusion. Weigh 20.00 g Indicates that a balance capable of weighing to 2 decimal places is required. 20.00 g  ± 0.25 g Tells the analyst that he needs to be between 19.75 g and 20.25 g. Using a 50 cm3 measuring cylinder Indicates accuracy required for this procedure. Quantitatively transfer Indicates that you need to transfer all the solid with washings to the beaker. Appropriately labelled This might include: Name of reagent, Concentration of reagent, Date reagent made, Expiry date of reagent, Name of analyst who prepared the reagent Most computer systems can be used to produce sheets of labels that suits an individuals and/or organisations needs. Apparatus Equipment Describe in sufficient detail the individual pieces of equipment and how they are connected to enable unambiguous set-up. For glassware include grade where applicable. Include environmental requirements (fume cupboards etc.). a. A {Manufacturers name/model number} UV/Visible spectrophotometer with 10 mm glass cells is used. b. The instrument should be switched on for a minimum of half an hour before the analysis. Set the wavelength to 540 nm. Details of operation of the instrument are given in the instruction manual for the instrument. It may be appropriate to reproduce the relevant parts of the instruction manual in the SOP i.e. how to set up and use the spectrophotometer. This will depend on how easy it is to get access to the manual. Sampling Sample Preparation Include sufficient detail to describe how the test portion is obtained from the sample as received by the laboratory. All information on the precautions to be taken to minimise the risk of contamination of the samples needs to be included. Include information regarding the storage, conditioning and disposal of samples. Many laboratories will write a separate document about the receipt, labelling, storage and disposal of samples to save having to duplicate this information on individual SOPs. Environmental Control List any special environmental conditions and cross reference to safety section, e.g. temperature control. Calibration Identify the critical parts of the analytical process. These will have to be controlled by careful operation and calibration. Cross reference to the relevant sections above. It may be easier to incorporate this section with the analytical procedure section. Include calibration of equipment what needs to be calibrated, how, with what, and how often? It is normally easier to write separate documents to cover the calibration of balances, automatic pipettes, thermometers, refrigerators, freezers and spectrophotometers to save having to put all this information into each SOP. Quality Control Explain the quality control procedures, frequency of quality control checks during batch analysis, pass/fail criteria, action to take in the event of a failure. It may be appropriate to incorporate this section in the analytical procedure section. Analytical Procedure Describe the analytical procedure, cross referencing previous sections as appropriate including reagents (with the appropriate identifier), apparatus and instrumentation. Indicate at which point in the analytical procedure the quality control, and calibration procedures should be performed.  · Use a 50 cm3 measuring cylinder to transfer 30 cm3 of either sample, blank water (.), standard or QC solution to appropriately labelled test tubes. For each batch of samples, one sample should be replicated.  · For effluent samples or samples which are likely to contain significant levels of nitrite, using a glass pipette, pipette 3 cm3 of sample into a 50 cm3 measuring cylinder containing 27 cm3 of water.  · If any of the samples are highly coloured or turbid, prepare a sample blank by transferring 30 cm3 of the appropriate sample to an appropriately labelled test tube and add 1 cm3 of 10% orthophosphoric acid (). Treat as an ordinary sample except that water () is added instead of sulphanilamide reagent (.).  · Using an automatic pipette add 0.75 cm3 of sulphanilamide solution (.) to each tube. Mix immediately by swirling, and allow to stand for at least 30 minutes but no longer than two hours.  · Measure the absorbance of the blank (.) and the standard (.)  · Enter the relevant information in the spectrophotometeric logbook* and check that the absorbance of the standard is within the specified range detailed in the log book. If the absorbance falls outside this range, consult a senior officer before proceeding further.  · Determine the nitrite concentration of the QC solution () and the samples. Plot the concentration recorded for the QC solution (.) on the appropriate quality control chart , together with the date and your initials. If the point does not fall within the set limits, the senior officer in charge must be informed. * Any samples that give concentrations greater than 0.25 mg dm3, must be discarded and the analysis repeated using a diluted sample. Points to note: If any of the samples are highly coloured or turbid. Guidelines on how to handle difficult samples Using an automatic pipette Defines the accuracy that the reagent has to be measured to For effluent samples or samples which are likely to contain significant levels of nitrite Guidelines on how to handle samples whose nitrite concentration will probably exceed the range for the method. Leave the colour to develop for 30 to 60 minutes This implies that the colour development time is important. You will have needed to carry out some checks to show that these times are satisfactory. Any samples that give concentrations greater than 0.25 mg dm-3, must be discarded and the analysis repeated using a diluted sample Only concentrations in the working range of the method should be reported. Consult a senior officer There will always be times when the analyst encounters problems or unknown situations the analyst should be encouraged to seek help from an experienced member of staff. Log Books Information to be recorded in the log book associated with spectrophotometer might include serial number, service dates, calibration checks (e.g. wavelength), repairs (e.g. new lamp). On a daily basis information recorded might include date, name of analyst, analysis (e.g. nitrite), wavelength used, absorbance of blank, concentration and absorbance of standard. At the front of the log book should be sufficient information regarding the nitrite analysis for the operator to determine if there is a problem, e.g. nitrite analysis, wavelength 540 nm, acceptable absorbances of (a) blank 0.000  ± 0.005, (b) 0.25 mg dm-3 nitrite standard 0.250  ± 0.010. Repeatability measurement on the same solution  ± 0.003. Log Books; points to note: Use of a standard, quality control and blank and a replicate sample and recording the information in a log book means that you can demonstrate with reasonable certainty that (a) the reagents were made up correctly, (b) the standards were made up correctly, (c) there was no contamination present, (d) the spectrophotometer was set up correctly and (e) the analysis can be repeated and give a result to within the expected limit. Calculation Lay out the formulae for calculating the results ensuring all terms are clearly defined and derived. Specify requirements for checking, cross reference to QC requirements and indicate how corrections should be dealt with. Reporting Procedures Including Expression Of Results Indicate how results should be reported, including; rounding of numbers; final units. It may be appropriate to indicate the level of associated with the method.  · Results are reported to two significant figures as mg dm-3 Nitrite (NO2) except where the customer has asked for the results to be reported as mg dm-3 Nitrogen in which case the analytical results are multiplied by 14/46. * Where significant dilutions have to be made then a comment about the dilution used should be put on the sheet used to report the results. Precision , accuracy and detection limits  · Spectrophotometric measurements on the same solution must have an absorbance range no greater than  ± 0.003.  · A significant absorbance for a sample is 0.010 (after correction for the blank). A detection limit of 0.01 mg dm-3 (equivalent to an absorbance of approximately 0.010) is quoted for a 30 cm3 sample. This becomes 0.1 mg dm-3 for an effluent sample where the amount of sample taken is 3 cm3.  · Where typical absorbances readings (as listed in the log book) cannot be obtained for the standard, quality control and the blank, then further investigations must be carried out until the cause of the problem is found. * The results obtained for replicate analysis should be monitored, any significant difference ( ± 0.010 mg dm-3 ) should be investigated Literature References References may include operating manuals as well as published methods and standards. This method is based on Method H in the Department of the Environment Standing Committee of Analysts booklet Oxidised Nitrogen in Waters 1981. Annex Method Validation and Measurement Uncertainty Methods should be supported by experimental data providing information on accuracy, precision and selectivity . The major sources of uncertainty, relating to the method should be identified and the assigned values listed. The overall uncertainty should be listed together with an explanation of how it was derived. In the case of the nitrite method that was based on a published method, the validation work involved: Reproducibility showing comparable results were obtained. Repeatability showing in the results obtained for a known sample measured five times on the same day. Making up a set of 5 standards to show that the calibration was linear for the range 0.01 to 0.25 mg dm-3 NO2. Checking the detection limit using spiked samples . Checking that the time interval quoted for the colour development time was correct and non-critical within the stated range. We also looked at the method to identify major causes of variation in results e.g. measuring the sample volume with a measuring cylinder. We found that the biggest variation was in different analysts making up the same standard solutions hence the need to define an acceptable absorbance range for the standard.

Mafia - Original Writing :: Papers

Mafia - Original Writing â€Å"Bang, bang, bang!† Francesco fell to the ground with a thunderous thud. His body on top of Fabio’s, who was taken out only moments earlier. Marco was the only one left; this attack has completely gone wrong. He hid behind a crate in the dark room, surrounded by five other men, all his compatriots have been killed or seriously injured. â€Å"Bang, bang† Marco shot blankly around the room; his inexperienced had just cost him dearly, those two shots gave a clear indication of his whereabouts. One of the men crept up behind him, and smashed his solar plexus with a baseball bat. Soon all five men were circling around him; an elbow struck him in the face, at this point his vision was blurred he couldn’t see clearly anymore. Shortly after the attack towards his face, he received a huge blow in the kidney area, he slowly went down. He could hear the chatter amongst the five men; he could hear their footsteps walking away from him. Marco’s once gigantic figure, lay there motionless, in too much pain to move any part of his body. Thoughts started rushing through his head, the events of the past week, has completely changed his life. A week ago, 16th July 1928, Marco Camoranesi was an ordinary man, earning average income, as a taxi driver in the busy street of New York. That night at about 1:30 in the morning, two middle-aged men entered his taxi. Marco approached them in his usual friendly way, but he soon realized that these men weren’t your ordinary New-Yorker. â€Å"Just loose those two cars behind us, you will be rewarded.† Marco was frightened, he knew that there were Mafia gangs around where he lived, but he was one of those people that thought that he was never going to see or be involved in their activities. â€Å"B†¦..but†¦Ã¢â‚¬  Marco stutters, but he had no chance to finish, as one of the men behind him put a gun on his head, â€Å"Drive!!!† Marco had no

Alternative Energy in Homes

Scientists predict that the day is not far off when the traditional energy resources of the world such as oil wells and water resources might some day dry off. This fact has created an acute awareness of finding alternate energy sources.With increasing population and the development of technology, energy is rapidly consumed in countries all over the world. More so in the United States which is one of the most technologically advanced, well developed and industrialized nation. The main source of energy are fossil fuels like crude oil.These are found to trigger global warming. Moreover, these energy sources take a very long time in formation and hence are likely to get scarce over the years. There is a growing demand for energy and as a result the rising trend in crude oil prices is bound to continue. To resolve the problems associated with cost, scarcity and pollution, there is the concept of using alternative energy sources. According to this concept, power is converted from differen t natural sources to produce heat and electricity.Some such alternative energy sources are sunlight, wind, and biomass fuel. Energy is used in homes, businesses, industry, and for traveling and transportation purposes. It has been found that while the industrial sector uses about one-third of the total energy, the residential and commercial sectors combined use about 40 percent of all energy. This includes all types of buildings such as houses, such as houses, offices, stores, restaurants, and places of worship. (Source: Energy Information Administration, Annual Energy Review 2005, Washington, DC, July 2006) .A comfortable house in today’s modern society is one that uses lights, air-conditioning, TV, microwave, dishwasher and other appliances. More than half of the energy used for heating in single-family homes is natural gas, about one-fourth is electricity, and one-tenth is fuel oil (heating oil). Using alternative energy sources in homes is likely to reduce the overall ene rgy usage of the nation appreciably. Solar power involves transforming some of the sun’s massive thermal energy into electricity.There are two ways of using solar power as an alternative energy source in houses: photovoltaic (PV), where sunlight is directly converted into electricity via solar cells, and utilizing solarthermal power. In a photovoltaic cell, sunlight falls on a layer of semiconductors which in turn creates an electrical current. This is a proven technology that can be easily used in houses to provide heat and power. Electricity can be produced from solar power by placing solar panels on the roof. These panels consist of photovoltaic cells that can convert sunlight directly into electricity.A modern photovoltaic cell can convert almost 80% of the sunshine into electricity . Moreover, it is interesting to note that electricity that is produced through solar power during the day may be stored in batteries for use in the night. In turbines the sun’s heat ca n be used to convert water into steam and then utilize this steam to running turbines. The turbines in turn can be used to run generators, which produce electricity for the entire alternative energy home. According to Bryan Wong, to heat a home a solar panel can be installed on the roof where water is heated .The hot water is then stored in a big tank which in turn is used for a central heating system and also for hot running water. Another way to heat a home is to use solar collectors. The heat from the sun is then stored in specially designed effective collectors. Some of these collectors have shown the capacity to heat homes even in the middle of winter. The Solar Home Lighting system is a fixed installation designed for domestic application . The system comprises of Solar PV Module (Solar Cells), charge controller, battery and lighting system (lamps & fans).The solar module is installed in the open on roof/terrace – exposed to sunlight and the charge controller and batter y are kept inside a protected place in the house. The solar module requires periodic dusting for effective performance. Jeff Gilbert has found that the solar attic fan harnesses solar power to create electricity that will cool the attic by removing the same heat. The kit includes a 40-watt solar panel, a thermostat / controller and a 12-volt DC powered 11†³ diameter fan .The biggest barriers to increasing solar power generation are the cost, and the intermittent nature of the energy source. Solar power is likely to become more popular if technology can usher in cheaper PV cells and solar-thermal energy. Solar energy is much easier to use in the city area and so it is highly applicable for usage in Atlanta, Georgia. The roof solar-panels that are needed can be placed on the roof out of sight. Wind power is another powerful alternative energy source. To use wind power a windmill-type device can be installed on the house or nearby.The wind-mill powers a turbine that can be used to generate electricity. Just like in the case of solar power, wind power can be stored in batteries. Windmills have been used for the past few centuries and initially they were used to mill grain and pump out water from large beaks or lakes to gain land . Today windmills are used in homes to run small generators for home owners. These generators produce electricity to be used in running small home appliances. It would not be possible for using windmills within the city area because windmills generally need a lot of space.They are a few meters in diameter and fairly high. However, small-scale building-integrated wind turbines suitable for urban locations are currently being developed and will be available to install in homes and other buildings within the next few years. Hydropower can be tapped by using the power of running water to run generators. These generators in turn can store electricity which can be used for running the home appliances. This technique is also used in the past where waterwheels were used to grind grain into flour, just like windmills.But like the windmills this form of alternative energy is not feasible to use in the city area. The fourth technique is biogas. Biogas is produced naturally via the decomposition of different biomass. Biomass refers to plant matter, such as plants, trees, grasses, agricultural crops, and animal manure. Farmers can successfully use this method to produce biogas. The biogas can be used for heating to home or can even be used to cook. This form is also not common to use inside the city area. It is best used in houses closer to farms or within farms.Currently the most economical type of biomass for generating energy comes from residues, organic byproducts of food, fiber and forestry including sawdust, rice husks, wheat straw, corn stalks and bagasse (sugar cane residue). Chicken manure is also becoming an important fuel for generating electricity from biomass. In some cases, especially where the cost of biomass is very low, it is co-fired with a fossil fuel, such as coal, to lower the overall cost of the electricity produced. Currently, cofiring is the most economical form of electricity generation that is used in alternative energy homes .The typical American household spends about $1,400 annually on heat and electric utilities. Due to this huge cost, across the US some 185,000 households have switched from the local power company to their own homegrown, renewable energy. People are learning to heat their homes with a wood-burning stove. Wood burning stoves work on the principle of radiant heat coming directly off the stove. These stoves provide heat by having an electric motor blow the heat produced by the burning pellets into the room the stove is in much the same way a furnace would blow heat through ductwork.The fumes from pellet- and corn-burning stoves are typically vented directly through an exterior wall to the outside. Liquid propane is also used in some houses to run water heate r, dryer, and stove . At Belmont Avenue, Salvador Lamas the owner of the Taco Burrito King, decided to go solar when he found he was paying hard to heat 500 gallons of water every day. He installed solar panels on the roof of his Belmont Avenue building, and soon saved money by heating water directly with solar thermal. He also uses solar power to wash and cook vegetables. As a result, he saves close to $2,000 a month (Pink, 2005).A panel of state officials, utility executives, environmental advocates, business leaders and academics have been working on the issue of finding alternative energy for the state of Georgia. The Governor's Energy Policy Council has recently published a report that lays out the importance of taking a leadership role on alternative fuels. The report from the governor's council recommends that Georgia should â€Å"go native† by investing intelligently in untapped energy resources readily available in our own backyard. Among the most promising and profi table resources on the horizon are (Harris, 2006) :†¢ Trees and timber products. Georgia has many thousands of acres of pine trees that can provide the raw material for cellulosic ethanol, a type of biofuel that burns more cleanly than conventional fossil fuels. Ethanol derived from timber products requires less energy to manufacture than ethanol derived from corn. †¢ Biogas: Georgia's livestock and poultry could also prove a plentiful source of biogas, another renewable fuel. Animal wastes can be treated in special digesters that create methane gas, which in turn can be used to generate a cleaner form of electricity without adding to greenhouse gases.The main drawback in using alternative energy sources for home purposes is that one needs to invest in equipment to convert these sources into the energy needed. Thus while the price of an alternative energy home will be high, it must be noted that the expenses for such a home will be reduced. This would be an ideal home in w hich there is greater market value and reduced costs of living. The alternative energy home is the future in many ways. Bibliography: Pink H. Daniel. The New Power Generation. Wired Magazine. Issue 13. 05 May 2005. http://www. wired. com/wired/archive/13.05/solar. html? pg=2&topic=solar&topic_set= Wong, Bryan (2006). Are Alternative Energy Homes the Future? http://www. energyefficienthomearticles. com DIY (2006). Solar powered Attic Fan. http://www. diynetwork. com/diy/he_diagnostics/article/0,2037,DIY_13893_2277472,00. html EIA (2007). Uses of Energy in Homes. http://www. eia. doe. gov/kids/energyfacts/uses/residence. html GEDA (2003). Solar Home Light System. http://www. geda. org. in/solar/so_slr_hmlight. htm Radisson, Elizabeth (2007). Wood burning and Pellet Burning Stoves. http://www. energyefficienthomearticles.com/Article/Wood-Burning-and-Pellet-Burning-Stoves/1802 Harris V. Lyle. Our Opinion: Georgia can be energy pioneer. The Atlanta Journal-Constitution. Published on 01/2 1/07. http://www. ajc. com/search/content/opinion/stories/2007/01/21/edenergy0121. html Sarah E. Douglass. Special Report: Identifying the opportunities in Alternative Energy. https://a248. e. akamai. net/7/248/1856/29de4d06b10347/www. wellsfargo. com/downloads/pdf/about/csr/alt_energy. pdf Bryan Wong. Energy Efficient Homes. http://www. energyefficienthomearticles. com/ezineready. php? id=3906

Analysis of film poster

The white In the centre makes you look at the tree just in front of the light, using it to draw attention. Although this image is strongly rooted, black is still used in the design a lot, which takes away a bit from the image of it as a death color, yet keeps its air of elegance and sophistication. In movies in particular, the dark color is used a lot in movies with horror or gothic themes, using our fear of the unknown and unexplored – the dark spaces we know nothing about – to promote their themes. So, these three mall color showing that the poster a sense of darkness and mystery, as well as a Mathew sickening feel to it.It's quite obviously a fantasy color palette, and it matches the genre of the movie and makes people focus on the intriguing picture in the middle. Key Image: The main image in the picture is of the back of the girl. The small girl is walking towards and standing In front of what look like an old time portal. The shadows and the shapes of lurching tre es surrounding on her. The girl looks as If she is wandering off into the unknown, showing that there's going to be some suspense and possibly scary parts in the movie. The large dark arches with the goblin face on hem also give off the essence of creepiness.She may be stepping into the unknown. Background: The poster as it includes a lot of the clear blue color of laser rays that are something of a staple of the genre. It Is a support by the environment the characters are In, space, adding the darkness and unknown element to the design. The edges of the picture are pitch dark, which means people are supposed to focus on the central image. Behind the title of the film can see that was a brazen, this may indicate that there is something on the other side. Realism: There is nothing realistic about the image on the poster except for a small RL standing at the bottom.Everything else in the poster looks to be pure fantasy. It does not look Like a photograph or picture. Therefore, It does n't have much realism Text Color: White provides a good contrast to strong colors, such as black and blue. It can be used in small amounts or large amounts without becoming too overpowering or overwhelming, a positive aspect of the color. The negative point is that it is the color associated with surrender and cowardliness as the symbol of surrender is a white flag. We can see that the main title, Pan's Labyrinth, is printed in dark brown with gold-rimmed lettering.The dark brown of the lettering contrasts with the bright white background, attracting the viewer to read it. The font is a classic looking, sophisticated lettering style, possibly showing that this labyrinth or story is timeworn. The ‘R' in the word ‘Labyrinth' carries on at the bottom into a branch, showing that the little girl could be entering the labyrinth, as it all entwines. It draws our eyes to it. Tagging: The tagging at the bottom of the poster says â€Å"Innocence has a power evil cannot imagine. à ¢â‚¬  The tagging tells you that this girl is walking into danger and that it's a film all about an innocent young girl facing evil.At the top of the poster, there is a quote saying â€Å"Beautiful and exhilarating†¦ A fairy tale for grown-ups† Because it is at the top of the poster, but smaller than the title, it should be the second thing that the viewer reads. Positive reviews and laurels on the posters will intrigue customers as they know that they can trust the professionals. Text Font: The font is a classic looking, sophisticated lettering style, possibly showing that this labyrinth or story is timeworn. The ‘R' in the word ‘Labyrinth' carries on at the OTTOMH into a branch, showing that the little girl could be entering the labyrinth, as it all entwines.The letter â€Å"R† has been Joined with the trees around the border of the poster, showing that the tree and the letter â€Å"R† were inseparably intertwined. Target Audience: The target audience of the movie poster for this movie would be fantasy lovers. Even though it looks pitch dark, perhaps many children as it has an element of mysterious adventure about the movie. There are three laurels from film festivals, including Cannes Film Festival and the New York Film Festival, which are tot immense festivals in the film business.It shows that the film has been the love by the harshest of critics and film experts. Reaction: In my opinion, I think this is a great poster, and it matches the film itself, its genre and its look very mystery. The cinematography and magic-realism is a visual treat, and the movie will leave people thinking of it for a long time. It is one of those films that only get better when it reattached again. It shows to people there will be an adventure, and although people don't know the significance of the small girl, people will assume she will be part of it.There ‘re lots to look at, but it's not overly busy. Layout: I like the layout of t his poster. It is very clever how the edges blackened around the poster. So people will only see the central image. When the people look in the centre, then gradually look further out, it notices the giant moon above what looks like a portal, people can see the trees and the gremlin or goblin type sculpture in the arch. It is very detailed, even the small print at the bottom has the details of everything, but the main focus of the layout is a small girl who standing on the bottom.